R&D digital transformation
The ask
A large pharma client had lost internal credibility through a mismanaged global digital transformation and wanted to use change management to rebuild morale and buy-in.
Our solution
We planned and executed a series of targeted interventions over two years to win back confidence.
The challenge
Following a failed digital transformation initiative, R&D teams across the organization had become resistant to change. Previous top-down mandates had created frustration and distrust, making any new digital initiative an uphill battle.
Our approach
Rather than another top-down approach, we implemented a grassroots change management strategy:
- Conducted listening sessions across all R&D functions to understand pain points
- Identified digital champions within teams who could advocate for change
- Launched quick-win pilot projects to demonstrate tangible value
- Created a transparent communication framework for progress updates
- Established feedback loops to continuously refine the approach
The outcome
Over two years, we rebuilt trust and engagement in digital initiatives. User adoption rates for new digital tools increased significantly, and the R&D organization now actively participates in shaping digital strategy.
Key results
- User adoption increased from 20% to 85%
- Employee satisfaction with digital tools up 60%
- 12 successful pilot projects launched
- R&D now leads digital innovation initiatives
